The Understanding Group will help you with a clear path forward by clarifying the complexity of your world. Through research and collaboration with your team, we will design digital solutions that are resilient, useful, and enjoyable to work with. 

Understand Your Trade-offs

At the beginning of every project, TUG helps stakeholders clarify their intent by building a model of the key trade-offs to be balanced in the project. We work with each stakeholder individually, find patterns in and across their conversations, and then convene a half-day workshop to get people’s intentions for the project out of their heads, and into a shared model that everybody understands.

Map Your Territory

Project teams rarely possess adequate maps of the “technology territory” they seek to build in. The maps TUG develops help organizations see what they’ve always seen, and yet never seen. Not merely diagrams of the implementation of information systems: visual explanations that make what’s complex clear.

Proceed With Confidence

Significant structural change is terrifying. TUG helps clients gain confidence in the changes they need to make by building simple models and prototypes, and then testing with real end-users. These “dumb” models help everybody on the team feel smart, because understanding is power.

Digital Strategy, Research, and Design

Our core competencies—Digital Strategy (including AI Strategy), Evaluative and Generative Research, Digital Design, and Education—are key components of how we deliver results for our customers.

Read More About Our Services

If you want a free consultation about your particular problem or need, just drop us a line.