Information Architects for High-Performance Digital Products and Ethical AI
Since 2011, The Understanding Group (TUG) has helped small non-profits, the Fortune 5, and everyone in between, improve their products and workflows through the power of Information Architecture (IA). Our proven process helps you understand your needs, develop plans for reaching them, and provide a shared vision to guide your journey confidently toward success.
We provide strategy and structure for digital products, and we can help you build flourishing teams empowered with Artificial Intelligence (AI).
What We Do
Strategy and Structure
for Digital Products
Delivering digital products that delight users in today’s complex world requires clarity. You need a clear strategy that everyone can get behind, clarity about your users needs and wants, and a clear structure for navigating your systems. TUG works alongside your team to drive the clarity you need to succeed and deliver products that delight your users, meet the needs of your organization, and provide a sustainable framework for years to come.
Learn more about our Information Architecture Services, or just drop us a line for a free consultation today.
Empowering Your Team
with AI
Incorporating AI is a journey. We will help you responsibly build sustainable AI systems in your organization, whether you’re trying to understand where to begin or already on your way.TUG can help you gain clarity for where AI can enhance your processes, create a shared strategy for AI that amplifies your mission while preserving human-centered values, and deploy rapid, aligned, optimized AI in an agile and sustainable way.
Learn more about Our AI Strategic Planning Services, or just drop us a line for a free consultation today.
Solving Problems in Terms of Information Architecture
Complex systems require careful planning. They are the result of dozens of decisions and trade-offs, and the rapid integration of AI technologies only amplifies these complexities. Companies that don’t intentionally approach these tradeoffs end up with systems that don’t work well together, creating confusion and lost value. We help you bring clarity to your digital places by collaborating with stakeholders to architect digital places that are not only beautifully designed but also resilient and purposeful. Through our information architecture-centered process, we create the right models at the right time to help teams align every step of the way. The result is a coherent and consistent way to talk about and organize your digital world.
TUG helps you make good decisions about about your Information Architecture
TUG Defines “good”, helps determine where things go, and blueprints how places work
Learn More about our Process, or if you want a free consultation about your particular problem or need, just drop us a line.
People Empowering People to Make the Complex Clear
We’ve built a team of experienced strategists, designers, analysts, researchers, and information architects who love to evaluate, architect, and design complex digital places that are good for people. TUG is about people empowering people to serve other people. It’s all about people, as reflected in the “Pace Layers” diagram of TUG’s core guiding principles. As your partner, we bring a team where everyone is treated as a principal, and the ultimate measure of success is how well we honor others with our actions and words.
TUG’s “Pace Layers”
Get in Touch with TUG Today
Please contact us to send a message or schedule an appointment to talk at your convenience. We look forward to hearing about your complex problem and helping you find a way to solve it.