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The Understanding Group (TUG)

201 South Main Street, Ste 802
Ann Arbor, MI, 48104
734-884-8255
Making The Complex Clear

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The Understanding Group (TUG)

  • What We Do
  • How We Work
  • Problems We Solve
  • Who We Are
  • Learn From Us
  • Contact Us

"Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning

November 9, 2019 Daniel O'Neil

In Parts I and II of our “Built-to-Last” series, we talked about two major concepts for creating effective deliverables in Information Architecture (IA). Part I described how to create contextually appropriate and concise models. Part II demonstrated that using contextual inquiry to get deep involvement from stakeholders would improve understanding in the future.

In this section we tackle the greatest challenge to effective document delivery: all organizations making anything that involves software are looking at a problem set with multiple layers of technology, stakeholders, and objectives. In short, all modern projects are complex projects, so it is incumbent on any deliverable to find a way to embrace and manage that complexity.

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You Lost Them at “Glossary”: Create a Structural Vocabulary

November 9, 2019 Daniel O'Neil
Screen Shot 2019-09-27 at 3.24.09 PM.png

A structural vocabulary will help your project team make choices about design and implementation.

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The Street Sign: Navigation and Findability

November 9, 2019 Daniel O'Neil
Two interstate road signs

Sites need guides, the friendly voice helping people discover spaces where they can learn, work, and play. Most sites try to do this by adding 3 major navigation strategies: directional signage, maps, and indexes.

Previously we gave an overview of each of these guide strategies, along with some pointers about how you can pick the right one for your site. This post gets into more detail about the classic and original web navigation guide: directional signage.

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Dumb Models Aren’t for Dummies: A Case Study in Information Architecture

November 9, 2019 Daniel O'Neil

A real-world example of Dan Klyn's structure and strategy approach to client communication, using really dumb models.

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"Built to Last" IA Deliverables, Part I: Model Selection

November 9, 2019 Daniel O'Neil

How do we use models to make IA deliverables that are "built to last"? Daniel O'Neil covers two major concepts: audience and context selection.

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“Built to Last” IA Deliverables, Part II: Contextual Inquiry

November 9, 2019 Daniel O'Neil

The best way to approach "design" is through contextual inquiry to gain a deep understanding of the immediate, physical context in which work will be done.

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Supercharge your E-commerce Product Catalog

November 9, 2019 Daniel O'Neil

Optimize your e-commerce websites by using a product-driven taxonomy to organize it, by the unique qualities of the products themselves.

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Supercharge your UX with Information Design

November 9, 2019 Daniel O'Neil

User experience is made better by good information design. We describe 3 kinds of information processing and describe the best way to design for them.

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The Headache and Promise of High Information Interfaces

November 9, 2019 Daniel O'Neil

While UX and design practices are better than ever, the challenge for 2017 will be avoiding these 4 "anti-patterns" emerging in high-information interfaces.

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The Index as Web Guide: Knowledge-based lookup

November 9, 2019 Daniel O'Neil

The index is the original search tool of the literate world. When does it make sense to use them on your site to look things up?

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The Map as Guide: Context and memory

November 9, 2019 Daniel O'Neil

Maps are important when your users need to see the context of possibilities related to an idea, especially if your user can’t recall the original idea.

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Is search the best findability strategy for your website?

November 9, 2019 Daniel O'Neil

What is the best onsite findability strategy for your website? It depends on your users, what they already know, and how complex your site is.

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How do you balance conflicting demands on your website?

November 9, 2019 Bob Royce

If a site tries to meet everyone’s goals equally, it will be mediocre and confusing. If you want a good site that holds together over time, use a performance continuum to address these tensions and agree on how to balance the conflicting demands.

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Creating a Purpose-Driven Taxonomy

November 9, 2019 Jessica Duverneay

A top-down approach is not always the right tactic, and purpose-driven, bottom-up activities have a place at the taxonomy table.

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Making Good Digital Places Out of Unruly Spaces

November 9, 2019 The Understanding Group

Defining a partner's space as it is today is a necessary step in establishing their digital places of the future, but sometimes it's not that simple.

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Milanese Website Built with Understanding

November 9, 2019 Kaarin Hoff

Kaarin marvels at how the information architecture of an Italian department store’s website understands its customers’ desired shopping experience.

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What’s in a Name…Badge?

November 9, 2019 grant Carmichael

Using the principles of information architecture, Grant Carmichael discovers four design principles that go into making a good conference name badge.

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Learn to Fish: Practicing Information Architecture with TUG

November 9, 2019 The Understanding Group

TUG is a collection of information architecture consultants who love to help clients solve problems by teaching the principles of information architecture.

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Simple continuum models for delicious results

November 9, 2019 The Understanding Group

Using a continuum model can help inform decisions by illustrating intent and trade-offs.

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How Did Your Last Site Redesign Work Out?

November 9, 2019 grant Carmichael

Make your next site redesign a success with the principles and tools of information architecture—such as models to better understand your users.

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