When designing information environments for better user experience, use information models that reflect human behavior and situations in context.
Read moreSquare Gloves: What’s Your Contextual Narrative?
Don't make square gloves: When you define the base requirements, ask what sort of gloves are you making? And why?
Read moreToward a More Expansive View of Wireframes
Rather than think of the wireframe as a low-fidelity, grayscale snapshot of a web page, embrace it as a thematically rich conceptual model.
Read morePlan Before You Build: Architecting Digital Places
TUG's PASS process helps us translate your business strategy into an information strategy, so you can architect digital places that deliver great UX.
Read moreWhen is the Right Time to Plan Your Website?
When is the right time to plan your website rebuild? The right time to plan your website rebuild is AFTER your company has a vision in place, but before you start to build it.
Read morePractical Modeling Workshop: IA Summit 2015
Kaarin Hoff, Joe Elmendorf and Andrew Hinton gave a workshop at the IA Summit on practical modeling, a useful tool for getting at the "WHAT" of a project.
Read moreHow Does TUG Guide Web Development?
TUG helps you discover the true intent of a project, and keeps your vision coherent throughout your web development efforts.
Read moreSustainable Information Architecture
How do we ensure that the structures we help put in place are durable and lasting, yet flexible enough to adapt to changing needs? Enter IA governance.
Read more"GPS" At The Scale Of Your Living Room - So What?
“GPS at the scale of your living room” means that the location of every item in the environment is established, checked, and ongoingly mapped by sensors in devices including smartphones and smart speakers, and made available for incorporation into products and services. It’s not literally using global positioning satellites: it’s using data collected by sensors embedded in networked devices.
The advent of geo-spatial (GPS-like) technologies at livingroom scale shifts the conversation from an internet of things, to a matrix of emplacements. And it begs a corresponding shift in the focus of digital product designers from things to systems, and from spaces to places.
Read moreCognitive Principles Driving Design
Daniel O’Neil reflects on the different kinds of cognitive approaches people use when confronted with certain kinds of information.
Read moreBuilding a Better Agile Backlog With Models
Using modeling during agile software development can help produce better understanding for your clients and stakeholders, and alignment with the business.
Read moreWhat Before How; It Applies To Models Too
If you aren’t clear about why you want to make a model, you’re not going to be able to create a useful model.
Read moreUnderstanding What It's Like To Not Understand
As part of his work researching and writing Richard Saul Wurman’s biography, TUG co-founder Dan Klyn has been reviewing videos from previous RSW projects. This video was shot as part of the promotion of the 2nd edition of Information Anxiety, circa 2000.
Read moreBeing In The Understanding Business
TUG’s been fortunate in so many ways in the 8+ years we’ve been in business. Among the earliest and most substantial has to do with how and where we got our name…
Read moreSetting Artificial Intelligence Projects Up For Success
The need to let operational concerns drive technology is especially true with the emerging field of (AI). But you might never know this by talking with many data science teams…
Read moreUnderstanding Consumer Behavior
When designing systems, it’s easy to assume that we know what customers need, without making any real effort to validate our assumptions. But to design products, services and experiences that really hit the mark, we must first truly understand how people engage with the world…
Read moreIn/Tension Models In Action: A Preview Of The World IA Day Archive
As with all of our projects, we began by setting out to understand the kind of place the World IA Day Global Coordinators wanted the archive to be…
Read moreConfident In Our IA Value Proposition
We here at World IA Day events in 2016 are in a new-ish field that isn’t well understood by the world. It would be a relief to have our own stereotype—for people to say, “He must be an IA!” What might that definition, that approach that defines us, look like? What IS the IA value proposition?
Read moreBig Data And Real User Stories
From Google Analytics to our merchant and fulfillment systems, insightful customer-centered marketing strategy is just a spreadsheet away! What is key about this explosion of data is that it requires an even greater commitment to story-driven strategic marketing. If data is not judiciously applied to the human narrative, marketing departments can be pushed into reactive, tactical activities against tiny bits of information. We think you should go big instead, and use the data for high-level marketing strategy and planning.
Read moreMaking Things Be Good With Servant Leadership
We apply servant leadership to every element of our organization, from the ways that we help each other on our team to the way we approach our work.
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