Critique Focus Groups
Does my site meet the needs of my users?
Overview:
Rich and actionable insights from target users about what does and doesn’t make sense or work about website, process, or system.
Here is what you can expect:
TUG Experts facilitate a user-led critique of their experience with your website or system. The feedback is categorized and recommendations are provided based on the results.
Benefits:
- Inclusive
—Gathers input from a wide variety of users - Collaborative
—Invites users to help solve problems - Efficient
—Low-cost way to hear from many real users - Actionable
—Feedback can be applied immediately - Generative
—Invites unexpected insights and input
Deliverables:
- Detailed & Actionable Report
Highlighting the most important points and providing a summary of the findings - Prioritized Recommendations
From the perspective of participants - Database of Findings
Containing structured feedback from the group
In as few as 4 weeks
Example - Higher-Ed Ecosystem
More Generative and Evaluative User Research Info
User Research (overview page) • Jobs-to-be-Done • Expert Review • User Interviews and User Models
