Rich and actionable insights from target users, wrapped up in an easy to consume and continually-useful user model to communicate learnings.

Here is what you can expect:
TUG Experts facilitate interviews with individual users in the context of their website use and needs. Findings are distilled and visually communicated through bespoke user models.

• Engaging — User models are learnable and memorable
• Contextual — Detailed insights into the lives of users
• Actionable — Feedback can be applied immediately
• Generative — Invites unexpected insights and inputs
• Timeless — Focuses on slow-to-change aspects of users

• Database of Findings
  From the interviews in an anonymized format
• Detailed & Actionable Report
  Introducing the user models and providing a summary of the research findings
• Tailored User Models
  Communicating the situation, needs, and tasks of the users in a consumable and referenceable format