Our People | The Understanding Group

People Empower People

We are a multi-disciplinary team of multi-talented people—strategists, information architects, researchers, and analysts.

Meet the TUG Team

Like architects in the built environment, we aim to build places that are beautiful, strong, and scalable. TUG’s information architects are among the most experienced in the world. If you’d like to work with us or for us, let us know.

Bob Royce President & Co-Founder
Dan Klyn Information Architect & Co-Founder
Grant Carmichael Information Architect
Dan Cooney Information Architect

Joe Elmendorf Information Architect
Amy Goldmacher User Researcher and Anthropologist
Kaarin Hoff Information Architect
Travis LaFleur Information Architect

Paul Metler Operations Manager
Tom Meloche Strategic Consultant
Peter Morville Strategic Advisor & Information Architect
Daniel O’Neil Business Analyst

Maria Sheler-Edwards Communications Manager
Nancy Weatherford Vice President, Finance & Operations

Want to Work with Us?

TUG people are really down-to-earth. They listen and they understand. They apply their knowledge in thoughtful and meaningful ways. It’s not intimidating or pretentious. I like that.

— eCommerce Channel Manager, Herman Miller

Join the Team